Company
Manual.to, the only Belgian scale-up in the 100+ Accelerator by AB InBev, Coca-Cola, Danone and Unilever
Published: May 27, 2026
Nearly 3,000 startups. Over 40 countries. Six consumer goods multinationals. 45 companies selected. One Belgian.
Manual.to, the Ghent-based scale-up digitising work instructions on factory floors, has been selected for the seventh cohort of the 100+ Accelerator. The programme is jointly run by AB InBev, The Coca-Cola Company, Colgate-Palmolive, Danone, Mondelēz International and Unilever. The jury is made up of operational leaders and innovators from across the six groups.
The 100+ Accelerator is not a competition with cash prizes. It is an industrial engine. Selected startups enter a structured programme covering three stages: a funded pilot at one of the partner companies, mentorship from operational experts with decades of plant-floor experience, and a defined path from pilot to global rollout across the partners' factories.
Together, the six partners operate hundreds of production sites and employ hundreds of thousands of people worldwide. For Manual.to, the next step is a concrete pilot at one of those factories, with a measurable goal: improve operational efficiency and the safety of frontline workers. Details on scope, site and KPIs will be communicated through the programme's official channels.
"We're a Belgian company, founded in Ghent, built with Belgian customers. Today we help shape the factories of six of the largest consumer goods companies on the planet. That's a milestone for us, but just as much for the Flemish and Belgian start-up ecosystem. We're proving that you can play in the Champions League from Ghent."
— Jorim Rademaker, CEO and co-founder of Manual.to
Manual.to was founded in Ghent in 2016. The platform helps industrial companies capture and share operational know-how directly where the work happens: an operator films a task on a smartphone, AI turns the video into a multilingual, step-by-step instruction, accessible via a QR code on the machine or workstation.
The technology is already used by industrial leaders including Barilla, Lonza, Aperam, ABB and Procter & Gamble.
In December 2025, Manual.to was named global winner of the Elia Group Open Innovation Challenge, selected from 238 startups in 41 countries.
The selection adds to a growing list of Belgian scale-ups breaking through internationally in industrial technology. For Jorim Rademaker, this is no coincidence:
"Flanders and Belgium have an incredible industrial DNA. Factories, technical talent, a strong ecosystem with Voka, Agoria and Sirris pushing scale-ups forward, universities doing the underlying research. What's happening to us today can just as easily happen to ten other Belgian companies tomorrow. This is good news for the entire Belgian entrepreneurial landscape."
— Jorim Rademaker, CEO and co-founder of Manual.to
Manual.to was founded in Ghent in 2016 by Jorim Rademaker and has grown into a fast-moving SaaS scale-up with teams in Belgium, the United Kingdom and the United States. The platform helps industrial companies capture, structure and share operational know-how using step-based guidance that combines video, images and multilingual text, accessible on any device via a QR code. Manual.to focuses explicitly on the people on the shop floor and in the field. Current customers include Barilla, CEVA Logistics, Lonza, Aperam, Procter & Gamble, ABB, Dupont and G4S.
The 100+ Accelerator was founded by AB InBev in 2018 and has since grown into a multi-corporate innovation platform jointly run with The Coca-Cola Company, Colgate-Palmolive, Danone, Mondelēz International and Unilever. The programme identifies, pilots and scales startups that can help solve sustainability challenges across global supply chains. Learn more at 100accelerator.com.
Jorim Rademaker — CEO & co-founder, Manual.to
+32 472 29 20 53
press@manual.to
www.manual.to
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