Audi’s goal is simple: every step of the customer journey should feel as refined as the car itself. To make that happen, they needed a solution that extends their design philosophy of innovation, intuition, and creativity into every digital touchpoint, including how new customers discover the vehicle. For their 24/7 car rental “Audi on Demand” they were looking to provide that effortless experience to their customers.
Find out how Audi made that possible with Manual.to.
When a customer receives a new car, the experience shouldn’t end when they drive off the lot, but instead it begins there. Audi wanted that first discovery phase to be smooth, intuitive, and reassuring. Instead of searching for guidance, customers now find everything they need right away.
Manual.to helps Audi transform the onboarding moment into a welcome. QR codes placed inside vehicles, brochures, and internal systems link customers directly to the right information — instantly and intuitively.
Whether on mobile or desktop, customers can explore their vehicle at their own pace, anytime and anywhere.
With documentation available in over 100 languages, Audi ensures accessibility for a diverse customer base across regions and preferences. This multilingual capability allows Audi to eliminate language barriers and maintain the same premium experience for every customer.
Step-by-step visuals and short videos guide users, enabling them to set up their account immediately and making learning about the car both easy and enjoyable.
Behind every seamless customer experience stands a well-organized team. Audi was ready to tackle this project and with Manual.to, they could start fast, uploading the first manuals within days. The centralized editor platform now enables Audi to create, translate, and update content in one place, ensuring every version stays accurate, up to date, and instantly available worldwide.
What could have been a chore to keep up was made possible by:
By combining Audi’s drive for excellence with Manual.to’s simplicity, both the customer and the team benefit:
Manual.to helps Audi enhance the customer experience, from the first scan of a QR code to the effortless management behind it.
Schedule a demo with our Manual.to specialists
